SMB Now - Small & Medium Business Magazine, your one point of contact. Follow SMBNow on
These Social Networks
Follow SMBNow on LinkedInFollow us on Google+Follow us on Twitter
      Thursday, October 18, 2018

 Subscribe in a reader

Editor Login

Monday, March 07, 2011
332 Update by Brawlin Melgar, Lead Publisher
Leave a Comment

SMB Marketing: Melrose Jewelers and Facebook

by Amanda Eufer

When began their social media initiatives the brand had less than 1,000 Facebook fans and limited social visibility.  Knowing that Facebook was quickly becoming a ‘must’ for companies to partake in, they feverishly set out to come up with meaningful and worth while campaigns that in a matter of only 5 months, would soon boost fan numbers to well over 70,000 and account for over $100,000 worth of the companies sales in December alone.

The company ran 4 campaigns in unison over a 5 month period, increasing Facebook fan’s from less than 1,000 to over 70,000.  The most dramatic increase was a 220% spike in the month of December, elevating the fan base from 11,716 to over 70,000.  During this time, daily active users increased a staggering 291%, boosting brand exposure, product awareness and customer interaction.  In addition to significantly increasing monthly unique traffic to their site, Facebook fans accounted for over $100,000 in sales for the month of December.

Their approach was to incorporate core components of their business model with viral elements that the typical Facebook user appreciates.  For instance Melrose Jewelers included an engaging Facebook app that, via an entertaining questionnaire, assigned one of their products to match the users personality, resulting in a auto-post on the fan’s profile that read ‘Apparently, I’m an 18k Rolex Day-Date President because...’ followed with comedic commentary.  This campaign spread like wildfire, resulting in a significant amount of new fans that were curious which products best described them and why.  When using the app, the fan got a solid understanding of the products Melrose Jewelers offers, the prices associated with them, and the purchase benefits.   

Visit their website: and like if you you do:!/visitmelrosejewelers

A Tech Travel Agent can get a laptop rental to you within 24 business hours in over 1000 cities worldwide. Call 800-736-8772

We have 3987 Installers, Technicians and Engineers stationed in nearly 1000 locations worldwide to serve you.

SMB News Archive
  FREE SMB News Release
  Apply for the Rentacomputer CARES Scholarship

Computer and AV Rentals Nationwide


Security Cameras
Camera Security and Surveillance


Computer Service and Networking Nationwide
Computer Service Now


Laptop Rentals
Laptop/Notebook Rentals


Projector Rentals Nationwide
LCD Projector Rentals



If you have an SMB targeted company, please send SMB news story ideas to:
Visit other Xponex Web and Media News Publications
Main Street Monroe    Middletown USA

Copyright ©2018    Privacy Statement