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Thursday, February 10, 2011
327 Update by John Beagle,
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SMB Marketing: Trade Show Exhibitors and Suppliers Survey


TESA is an assocation which helps SMB trade show exhibitors. The association is seeking expert opinions from trade show industry exhibitors/organizers, agencies and suppliers. The event’s goal is to have a clear call to action and real solutions on the challenges we all are facing. But we need to hear from you! Let us know what issues you would like addressed so together we can shape a mutually beneficial trade show model.

by Dave Brull

Trade Show Exhibitors Association, TSEA announced yesterday the launch of a new survey to measure what areas concern its members and the exhibit industry at large.

Do you feel you have no power to change the exhibit and event industry for the better?

Alone, it is difficult, but together anything is possible. TSEA has been the leader in advocacy on behalf of the exhibitor and has been openly collaborating to benefit the exhibit ecosystem as a whole. Involvement by TSEA Members, face-to-face marketing professionals representing small, midsize and large businesses, and the other members of the exhibition industry is critical to accurately gage the current points of distress.

The TSEA’s new motto is: You Talk. TSEA listens. Together We Act.

Some of the topics covered in this survey include: material handling; booth relocation; cost transparency/consistency; deadline dates; exhibitor appointed contractors; security; registration; convention housing; exhibitor advisory committees; and dedicated show hours. TSEA needs you to talk so together we can act.

The inaugural 2010 TSEA Red Diamond Congress in Orlando, Fl. brought together many leading exhibit and event marketers in the industry to directly address key issues that included Labor Practices; Convention Housing Practices; and Third-Party Audits of Trade Show Attendance. The result: consensus on the issues; potential solutions; and a roadmap forward.

Mark your calendars now for the expanded 2011 Red Diamond Congress, July 31-August 4, 2011, at the Peabody Hotel in Orlando, FL. It will drive even more discussions that will lead to sustainable changes as additional industry stakeholders, such as general contractors and show producers, are included. The event’s goal is to have a clear call to action and real solutions on the challenges we all are facing. The results of this new study will drive those discussions.

The Trade Show Exhibitors Association has commissioned Exhibit Surveys, Inc., an independent market research and consulting firm in Red Bank, NJ to conduct a survey of its members. The TSEA invites all interested parties to participate in this survey, available at: http://survey.exhibitsurveys.net/default.aspx?uid=31433.

Let TSEA know what issues you would like addressed so together we can shape a mutually beneficial trade show model. We encourage you to forward this survey to your peers, suppliers, show organizers and other partners in the exhibit and event industry so the voice of all parties can be heard.


Your Voice Counts. Change the Future of Trade Shows, Participate in the Survey.

David Brull
Vice President, Marketing & Membership
dbrull@tsea.org
www.tsea.org


Education. Advocacy. Connections
Trade Show Exhibitors Association
2301 S Lake Shore Drive
Chicago, IL 60616
tel: 312.949.5795
fax: 312.842.8744
 


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