Getting Your SMB Online and Mobile

Friday, November 16, 2012
Posted by Kyle Thompson

Getting Your SMB Online and Mobile

By: Khashayar Mahdavi CEO, 

As you well know and experience every day, SMB owners have a lot on their plate. Running a business isn’t easy and at times stepping back from the day-to-day to prioritize needs that keep the business growing can be the toughest part.

The majority of SMB owners know that having an online presence is becoming more and more important. Customers are increasingly relying on their mobile phones to search for businesses and services around them while they’re on the move. Having an online presence, particularly one that takes advantage of mobile search, can often be the deciding factor in gaining a new and loyal customer.

Taking advantage of the explosive growth in smartphones and mobile search needs to be a critical component to any SMB looking to grow. We all know it, but are we really prioritizing websites when it comes to our own business?

The answer is a resounding no!

Recent studies show that 58% of SMBs in the U.S. still don’t own a website and 98% don’t have a mobile-optimized online presence.

SMB owners across the country appear to be intimidated by the time investment and technical know-how that it takes to buy, build and maintain a website for their business. Up to this point, purchasing a domain name and then building your own site required multiple steps, with no simple all-in-one solution allowing you to do everything at once.

Earlier this week, Telnames, a UK based company, launched a new iPhone application that delivers a buy and build all-in-one process. Designed specifically for SMBs looking to take their business online, the Telnames Mobile Website Builder app is an affordable and simple way to build and manage a mobile website, all on your phone.

The free to download application allows you to create and manage a full online profile of your business with contact information, links to social media profiles, business logos, a map and address of your location, promotional offers, photos and a video.

Basically, the essentials that help customers find and contact you.

The whole process takes about 10 minutes to complete, and what’s more fun is that you can even bypass your thumbs by using Siri to dictate your way through the app.

If you’re part of that 98% of SMBs without a mobile presence, then this application is definitely a great and inexpensive opportunity to take your business mobile.  The potential rewards of owning your own mobile site to attract customers is limitless.