Rofo has the first SMB Real Estate Application on Linkedin

Tuesday, January 4, 2011
Posted by John Beagle

Help for SMBs seeking more affordable office space has arrived. Many real estate companies are moving to LinkedIn, thanks to the first and only Linkedin real estate applicaton called Rofo: Real Estate Pro. Linkedin is the world's largest professional networking site and Regus, an office space provider along with Coldwell Banker Commercial have just signed deals with Rofo to provide their listings on the Real Estate Pro app on LinkedIn.

More info on: Real Estate Pro on LinkedIn

Real Estate Pro is the first and only real estate application on LinkedIn. It's a free app that provides for residential and commercial listings on the network – for the first time.

Real Estate Pro is the easiest way to stay informed about your local real estate and office space marketplace. Use it to find office space listings for lease and property for sale. Follow and connect with active brokers and professionals, track new property listings and see the latest deals in your market.
Real estate professionals: Use Real Estate Pro to feature property listings and promote client transactions on your Linkedin profile. Easily share your work and completed deals with your business connections, track your market, create a following, promote your expertise and develop new business.

Regus, will dramatically increase the number of fully equipped offices, professional meeting rooms and business lounges available for users of Real Estate Pro to consider.

"We're extremely pleased to establish this strategic relationship with Rofo. Adding our locations listings to Rofo's Real Estate Pro is a great complement to the strong presence that we already have on LinkedIn., said Rebecca Tann, vice president of marketing for Regus. "We're continually looking for innovative ways to make finding office and meeting room space a simple process. Now individuals and companies can tap into LinkedIn to quickly find out about Regus office space availability in their local markets."

In addition to being available on Real Estate Pro, Regus' content will also appear on Rofo's real estate and office space search engine found at , and on the company's augmented reality app.

"We are honored to work with an industry giant like Regus," said Alan Bernier, chief executive officer of Rofo. "We know that professionals in today's tough economy are seeking creative alternatives when it comes to office space, so Regus' robust listings will be extremely beneficial to a great deal of our users."

Coldwell Banker Commercial Affiliates, a leading commercial real estate franchise organization recently announced a partnership with Rofo that will distribute Coldwell Banker Commercial real estate listings on Rofo's innovative Real Estate Pro application on LinkedIn.

"We continue to search for partners who recognize the power of social media," said Fred Schmidt, president and chief operating officer of Coldwell Banker Commercial Affiliates. "Society is untethered from their desktop computers and having the opportunity to reach consumers on their terms is critical. The ability to search for listings, find sales professionals and begin a dialogue on LinkedIn is a great enhancement for our brokers and their clients."

"Coldwell Banker Commercial is recognized as a leader in the industry with a 100-year-plus legacy and we're honored to partner with them," said Alan Bernier, chief executive officer of Rofo. "Their listings content will dramatically improve the Rofo user-experience for people who are buyers, sellers or the sizable lot who fall into the category of real estate curious."

CCIM Technologies, Inc. (CCIM TECH ), the leading provider of informative GIS applications for the commercial real estate industry, and Rofo ( ), a leading commercial real estate search engine, announced a partnership that provides CCIM members automated distribution of their real estate listings to Rofo's Linkedin application, Real Estate Pro.

CCIM TECH welcomes Rofo (Right of First Offer) as part of its growing list of Commercial Information Exchanges that can be accessed through the CCIMREDEX platform. Utilizing CCIMREDEX, members of the CCIM Institute can easily push their available office, retail or warehouse spaces to rent or sell to, providing maximum marketing exposure for their clients, including Real Estate Pro for Linkedin and Rofo's innovative Augmented Reality mobile application for iPhone and Android devices.

Real Estate Pro for Linkedin is the first-ever plug-and-play social media tool for CRE brokers, creating a powerful localized social media marketplace for CRE professionals, prospective buyers and tenants seeking space. The application acts as a broker's professional activity dashboard, populated with real-time property listings, recently closed deals, and market data – directly from a LinkedIn user's profile page.

"What makes Rofo unique is their ability to promote listings to a broker's professional connections on Linkedin. Rofo's Real Estate Pro application can help to expand a broker's referral base and provide a platform to announce completed transactions," said Jay R. Lucas, CCIM, President and CEO of CCIM TECH.

"We are honored to partner with a true commercial real estate industry leader and innovator like CCIM," said Alan Bernier, chief executive officer of Rofo. "CCIM provides a broad platform of valuable services to its members and Rofo's marketing solutions are uniquely positioned to drive additional value to CCIM members."

Real Estate Pro is an extremely easy-to-use, yet sophisticated social media tool for real estate professionals, entrepreneurs and small businesses, as well as residential buyers.

Help for SMBs Seeking More Affordable Office Space
As the economy remains tough, securing a more affordable option to leasing traditional office space is one way to improve the bottom-line. Business owners looking for space have the ability to identify commercial real estate professionals in their market, browse market activity and available properties by zip code or region. They can keep track of new listings, pricing and transactions in order to help negotiate a lease with confidence or discover a better deal for their changing needs.

Social functions promote a better user experience, whether one opts to use the 'share' feature to inform a connection about a hot property or check for client recommendations on an agent or broker.

More info on: Real Estate Pro on LinkedIn

About Coldwell Banker Commercial
Coldwell Banker Commercial is a registered trademark licensed to Coldwell Banker Real Estate LLC. Through its independently owned and operated offices, the Coldwell Banker Commercial network is a premier provider of real estate services and is a leader in the commercial real estate industry. Coldwell Banker Commercial currently has more than 200 offices and 2,300 commercial real estate professionals operating in 20 countries worldwide. The Coldwell Banker Commercial network of brokers serves the needs of owners and occupiers in the leasing, acquisition, disposition, structured finance and management of all property types. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, the world's largest real estate franchisor. For additional information on Coldwell Banker Commercial, visit the company's Web site at .

CCIM TECH is a wholly-owned subsidiary of the CCIM Institute The real estate technology company focuses on existing and emerging Geographic Information Systems (GIS) technologies for the commercial real estate industry. CCIM TECHNOLOGIES, INC. ( ) currently operates the CCIM Institute's two technology services—Site To Do Business, an integrated online site analysis, market analysis, and demographics resource, and CCIMREDEX, a neutral web-based commercial property data exchange and information repository. These technology assets are provided for the members of the CCIM Institute and are available to the commercial real estate industry at large through individual and corporate subscriptions. CCIM TECHNOLOGIES, INC. is headquartered in Dallas, Texas, with offices in Chicago and Bedford, New Hampshire.

About Rofo
Founded in 2007 and based in San Francisco, California, Rofo is a leading real estate technology company. Its flagship product,, is a real estate and office space search engine, The privately-held company displays listings from local landlords, regional and national brokerage firms, such as Cushman & Wakefield, and institutional landlords such as Hines. With its application Real Estate Pro, the company is the first and only real estate app on LinkedIn and launched the first-ever U.S. commercial real estate augmented reality app for iPhone and Android devices. .

About Site To Do Business
STDBonline is the world's premier commercial real estate website providing Demographic information, InfoUSA Business Data, Business information, Aerial Imagery, Flood Maps, Market Potential Analysis, Consumer Expenditures, Psychographic Tapestry and GIS Maps, all integrated into one site. Visit

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