SMB Info Tool: Google AlertsMonday, July 17, 2006
Posted by Brawlin Melgar
Using Google Alerts to Help Your Business
By Adam McFarland of iPrioritize.com
At times it seems that Google releases more new products and services than we can keep track of. From Google Calendar and Google Video, to Google Base, Google Finance, and Google Trends, it can be overwhelming just to remember what each one does. One of the oft overlooked hidden gems in Google's enormous offering is Google Alerts. Within minutes, you can be signed up for email alerts that can give you and your business a leg up on the competition. Alerts can be used to spy on competitors, keep track of what people are saying about your business, or follow an important news story.
How Does It Work
Google Alerts sends you an email each time a new page for your chosen term makes it in the top twenty results on Google's web search. You can also have the alert chëck Google News and/or Google Groups. To sign up for a Google Alert, all that you need to do is visit the Google Alerts homepage, enter the search term, type of alert (search Google News, Google Groups, or the web), frequency of emails (daily, as it happens, or weekly), and your email address. You can set up alerts for as many terms as you like using a Google Account. So why would you want an unlímited amount of alerts? Because as a business owner, you have a lot to keep track of and very limited time to do it.
Spy on Your Competitors
Every business has a competitor. More likely, you have several direct competitors and several more indirect competitors. While regularly checking out their websites is an important part of the process, it doesn't provide a whole picture. A competitor's website is very much crafted to the image that they want to portray to their customers. This is great if you want to know what their latest sale is or how much their new product costs, but it isn't likely to feature a negative review in last Sunday's newspaper.
That's where Google Alerts comes in. By simply setting up a News, Groups, and search alert for each of your competitors, you will know what other people are saying about your competition – both the media and consumers, both good and bad.
Keep Up To Date on Your Industry
Equally as important as what people are saying about your competition is what people are saying about your industry in general. If there's a negative PR swing against violent video games, and you just happen to run a video game store, you will probably be affected. By receiving alerts on important key words related to your industry, you can be on top of any sudden changes and react accordingly. By the time your competition realizes what's happening they will be scrambling to catch up to you.
Track Yourself and Your Business
It goes without saying, if it's important to know what people are saying about your competitors and about your industry, it would stand to reason that it's important to know what people are saying about you. I have Google Alerts on both my name and my business name. I know that they go hand in hand - if one is getting slandered you better bet it will hurt the other. By receiving alerts, you can be on top of anything negative relating to you or your business, and hopefully nip any problem in the bud before it grows too large. On the flip side, there's nothing better than receiving an alert where someone praises your business. Those are the types of things that you want to make sure are on the PR page of your business website.
Get News Stories for Your Site or Blog
I own a site where I do weekly news updates about what's going on in the industry. Some weeks, there are tons of news items to choose from, other weeks it's hard to find anything. In addition to the regular industry news sites that I chëck to get information, I have Google Alerts set up for each of the key terms. You'd be surprised how frequently a unique story from a local newspaper pops up in Google News. Many