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Wednesday, January 25, 2012
Update by Brawlin Melgar, Lead Publisher
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Study: SMBs Becoming Aware of The Cloud

According to a new SMB study from Webtorials, commissioned by Fonality, there has been a 14 percent increase in awareness of the capabilities of cloud-based technology compared to last year, which suggests a broader adoption of hosted solutions is pending. 

“As awareness about the benefits of cloud solutions gains momentum, these findings suggest that SMBs are beginning to connect the cost-saving potential of these services to their overall mission of reducing expenditures and minimizing TCO,” said Fonality CEO David Scult. “While controlling costs by investing in new technology seems contradictory, cloud-based communications tools, in particular, can be leveraged to drive competitive differentiation and maximize operational expenses. As a result, this technology can help spur growth through enhanced productivity and efficiency.”  

The expanding adoption of cloud-based solutions will help to dramatically level the playing field as SMBs can benefit from resources previously reserved for larger competitors, such as communications and CRM tools.

Prominent findings of the study include:

- The cloud is perceived as the “great equalizer” in terms of  delivering enterprise-grade capabilities with less expense
- SMBs are increasingly looking to mobile communications for greater flexibilit• Containing cost and reducing TCO remains the primary goal for SMBs in 2012
- Education about the capabilities of cloud-based technology has significantly increased and is perceived as a “great equalizer” against larger competitors
- Flexibility and mobility with communications solutions are gaining importance with almost one quarter of respondents 
- Need to provide access to communications solutions for remote employees, cited by 85 percent of respondents
- 85 percent of those surveyed see a need to improve communications solutions for remote employees

“It is encouraging to see that SMBs are taking the initiative to learn more about cloud-based services,” said Steve Taylor, editor-in-chief and publisher for Webtorials. “This is a needed first step for SMBs to realize the tools and solutions available to achieve the goals they stated as unattainable.”

To access the complete “2012 Small and Medium-Sized Business Communications Plans and Priorities State-of-the-Market Report,” visit http://www.webtorials.com/content/2012/01/2012-smb-plans.html.

About Fonality
Fonality is North America’s fastest growing business communications company and a leading provider of cloud-based VoIP and Unified Communications solutions for small and mid-size businesses. With a unique software model approach, Fonality provides all the features of legacy providers without the cost or complexity. Founded in 2004, Fonality has delivered more than 3 billion phone calls across the cloud while enabling more than 1 million users of open-standard based communications software. Investors include Intel Capital, Draper Fisher Jurvetson and Azure Capital Partners. Visit www.fonality.com for more information or call 877-FONALITY.
 


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Friday, January 13, 2012
Update by Kyle Thompson,
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Why an SMB is Just Like Dating

a Business is like Dating

Exploring why business is just like dating and relationships

By Paul Krupin, Publicist for Andy Masters

Life can be a real kick in the pants. In her 1983 commencement speech at Vassar College, Meryl Streep expressed her genuine surprise when she figured out “Real life is just like high school.  She very specifically explained, “In high school there’s generally one acceptable way to be, and it’s dictated by the exigencies of dating.”

Andy Masters found these ideas to be so true and on point that he wrote a book about it.

His new book, Kiss Your Customer: 77 Reasons Why Sales & Service Are Just Like Dating & Relationships, takes a fresh and creative look at the eerie similarities between business success and relationship success. Andy explores not just the irony--but what we can learn from relationships to apply to business, and what we can learn from business to apply to relationships. He uses fun and entertaining examples from each along the way.

So, how are business and romance similar?

“It’s about the process:  Find ‘em, and then keep ‘em happy!” masters says. “There is a great irony between the sales process and romantic courtship. There is also a great irony between keeping your customer happy, and keeping your significant other happy.”

He explains that the keys to success include being creative, recognizing that failing to risk is risking to fail, and most important, learning to face rejection.

“What’s amazing is, we really can learn things from relationships which we can apply to business, and things from business which we can apply to relationships.”

“Success in business and in life is about building relationships.  And the keys to building those relationships really are the same. People can be successful if they relax, think a little and take the time to laugh along the way!”

Here’s just a sampling of his illustrations and advice:

Valentine's Day

“In business--It's OK to send your customers or client’s flowers, candy, or a gift with a card signed from the team saying ‘WE LOVE YOU!!’  It just might bring a smile to their face.  Just be sure you don’t buy that Valentine’s Day gift from Victoria’s Secret!”

“In life:  Send a dozen roses to your significant other to arrive the day BEFORE Valentine's Day, with a card which reads: ‘If you received these tomorrow, it wouldn’t be a surprise.  Besides, you deserve your roses before anyone else in America!’”

Using Humor in Business

Southwest Airlines has long made a name for itself not only with low fares, but also with funny commercials and colorful flight attendants.  I recall one flight attendant who described the restrooms as their “spacious and luxurious powder rooms,” and final instructions included the comment “this is a long flight, so if you’re travelling with children this evening..…we’re sorry.”

An Australian beauty salon came up with a clever company name to entice potential customers wanting to boost their appearance. It’s called: “Yesterday I Was Ugly!”

The Power of Networking

Networking isn’t about collecting business cards and asking for unearned referrals. The true benefits of networking come from spending time truly helping clients, friends, and colleagues in business and in life.

Open up your contact database and brainstorm how you could help just ONE contact per day for ten minutes.  That’s an honest, focused, and creative ten minutes where you stared at the screen and truly asked yourself: “What could I possibly do within my power and imagination to help this person or their business?”  Do this every day for sixty straight days, think you will see a return on your (cost-free) time investment?  Absolutely.

Trusting Fate in Business and Relationships

Fate can be a wonderful thing in business and in life.  However, we can’t fall into a trap of simply trusting fate in our lives. Sometimes fate needs a good kick in the butt.  So, what can we learn about both business and relationships…..from turtles?  No, not to take things slowly.  A turtle is the only species that doesn’t get anywhere in life without sticking its neck out.

”As I drove east on I-30 outside Dallas, I approached a sign which read “CITY LIMIT: FATE, TEXAS.”  Then, to my amazement, less than 100 yards later I approached another sign which read: “CITY LIMIT: ROYCE CITY, TEXAS.”

What?  Fate, Texas had the shortest city limits of any city I had ever seen!

Then I had one of those “A-ha!” moments in life:

“Fate has a very small window. While fate is a friend, fate only presents us with brief moments of opportunity in life.  When one does, we have two choices: We can grab that opportunity and run with it, or we can keep watching it go by.”

Learn to Appologize with Grace & Humor

“When appropriate, you can still be clever and have fun with apologies, too--in either business or relationships.  For instance, there are several companies who produce customized chocolate gift items which include edible logos, edible photos, and up to 60 characters of edible text (so, yes, you can literally eat your words).

One time I sent a chocolate apology with an edible photo of myself. The note said: “Sorry, please don’t bite my head off! By the way, if you or your company makes a lot of mistakes—you can preorder 100 of these and get a volume discount!”

Do Not Take People for Granted

Beware the day when you treat your client better than you treated your significant other when you arrive home.

To Client:  “Don’t worry about it, Bob—no sense in crying over spilled milk.  It’ll be fine. Don’t worry about it.

To Loved One: “Dang it —Watch what you are doing!”

Sometimes we need to remember to treat our loved ones better than our clients.

Learn to Face Rejection

The Dating PUNCH-YOU-IN-THE-GUT method of rejection: “Sorry, but I’m allergic to DORKS.”

The Sales PUNCH-YOU-IN-THE-GUT method of rejection: “If you come within 50 feet of our front door again, we’re calling security.”

Be Assertive Not Aggressive

Surveys repeatedly confirm that women are turned-off by aggressive men.

Surveys repeatedly confirm that customers are turned-off by aggressive salespeople.

Men are repeatedly advised by friends to “Get out there and be aggressive!”

Salespeople are repeatedly advised by managers to “Get out there and be aggressive!”

Sounds like a bit of a quandary to me. Get the message yet?


About Andy Masters:

Andy Masters is an Author and professional speaker who presents entertaining programs on a sales, service, and career development topics. Andy gained experience in a variety of sales, marketing, and management positions across several industries, before escaping the corporate world just in time to preserve his sanity.

 

Andy has written three previous books, including Life After College: What to Expect and How to Succeed in Your Career, which helps young professionals in areas such as networking, time management, and how to avoid being arrested at the company holiday party.

 

He has also earned four degrees, including an M.A. - Marketing and an M.A. - Human Resources Development from Webster University, as well as a B.A. - Communications and a B.A. - Political Science from the University of Missouri-St. Louis.

Andy is a member of the National Speakers Association (NSA), Florida Speakers Association (FSA), and Association for Applied and Therapeutic Humor (AATH). Andy Masters is an author and professional speaker—as Andy has presented hundreds of personal development and business success programs across North America.  Andy’s broadcast interviews have ranged from Lifetime Television to several regional NBC affiliates, and print media coverage has ranged from the St. Louis Post-Dispatch to numerous trade magazines. 

For more information please visit www.andy-masters.com


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Wednesday, January 11, 2012
Update by Brawlin Melgar, Lead Publisher
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5 SMB Marketing tips for 2012

by Jason Hennessey

1.  Focus on Local and Mobile:
With an ever-increasing number of people using cell phones and tablets to access the internet, SEO has had to adapt to a correspondingly growing local audience. Focusing on local keywords and mobile optimization will be one key to success in the coming year.

2.  Get Social, Especially On Google +
It’s always a good idea to expand your social reach – for marketing and SEO purposes. Think about it – Google wants to create a good experience for the user. Isn’t it evidence that users want to hear from a company, if that company is engaging and interactive with its customers and therefore popular on social media? If, last year, you knew this but didn’t act on it, maybe it’s time to take the proverbial leap of faith and get to work on social media monitoring and marketing. In this case, it’s important to be a social climber!

3. Create High-Quality Content… and Keep Creating!
“Content is king” is and should always be on your mind if you are an interactive marketer. As Panda continues to be run, content will continue to rein over the land of SEO, and if you aren’t consistently creating fresh and unique content, you will be expelled from the kingdom. Create content that users will want to read and engage with, comment on and share with their friends and colleagues (while this is easier said than done, it’s something to strive for. Spend some time getting to know your audience before beginning to write, and you might notice improvement!).

4. Improve the Relevancy Off-Page Factors: Link-Building:
Link-building is as important as ever, but with the Panda update, higher quality links are paramount. Further, these links should be relevant to your site, and spammy links should be avoided at all costs. Further, rather than simply building links for your highest priority keywords, be sure to focus on branding as well. Further, make sure to go after quality over quantity when it comes to link-building.

5. Implement the Rel=Author Markup:
The authority of content has also been important, and will very likely continue to be this year. How do you prove the authority of your content? Well, you (or whoever writes content for your blog) use the rel=author markup (if Google approves you, that is). This necessitates having a Google + profile, and linking it to an author page on your blog. With a clear headshot, someone who has the rel=author tag correctly set up will likely see his or her information show up in the SERPs when his or her blog posts come up in the results.

About Everspark Interactive:
Everspark Interactive (ESI) is a full-service digital marketing agency specializing in getting their client’s websites to rank in the top position on Google, Bing, and Yahoo. Currently, Everspark Interactive has roughly 25 clients and $2 million in revenue, offering a wide range of services from website design and layout, to full, top-tier SEO. Headquartered in beautiful Atlanta, Georgia, Everspark Interactive was founded in June 2009 by Chris Watson and Jason Hennessey, standout graduates of StomperNet., the world’s largest SEO training company.


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Thursday, December 29, 2011
Update by John Beagle,
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SMB Tips: 15 Ways to Overcome Overload and Work Smarter

Now that the presents have been unwrapped and the halls have been undecked, it’s back to the daily grind. And while you’d love to feel energized and excited about jumping into 2012, instead you’re weighed down with dread. You know the second you step foot in your SMB office you’ll be hit with 20+ tasks to add to your to-do list and an inbox full of e-mails begging for an immediate response. You’ll start January 2 feeling overwhelmed and incapable of getting everything done—and 2012 will become another year of wishing things were different.

          It’s true, says Jason Womack: For too many of us, feeling anxious and overwhelmed has become the new normal. But 2012 can be the year you finally get a handle on your to-do list and start working—and living—at your best.

          “Most of your dread doesn’t come from the work itself—it comes from how you think about the work,” says Womack, a workplace performance expert, executive coach, and author of the new book Your Best Just Got Better: Work Smarter, Think Bigger, Make More (Wiley, February 2012, ISBN: 978-1-118-12198-6, $24.95). “The psychological weight of unfinished tasks and unmade decisions is huge. There is a constant feeling of pressure to do more with less. You can’t change that reality…but you can make peace with it.”

          Womack’s book is packed with strategies, tactics, tools, and processes to help readers consistently and incrementally improve their performance at work. It teaches the fundamentals of workflow and human performance and spells out how to get more done, on time, with fewer resources, and with less stress. But more than that, it provides brilliant insights into why we tend to do what we’ve always done—and how we can break out of the patterns that hold us back.

          “The first step to changing the way you get things done is to accept that you’re never going to get it all done,” says Womack. “You’ll always be updating your to-do list by crossing off completed tasks and adding new ones…and that’s okay. When you improve the way you approach the things you need to get done, both on the job and off, you’ll stop wishing things were different and start really making new things possible.”

          Read on to learn more about the essential good habits you can create in 2012 and make it your most productive year yet.

1. Purge and unsubscribe. When Womack suggests reducing your psychological burden, in some cases that means reducing your literal burden. Start 2012 by deleting and recycling to make room for the “new” of the new year. Too many people let a backlog (paper AND digital information) pile up over the last six weeks of the year.

“Get rid of everything you can and reduce what might be coming in,” advises Womack. “Unsubscribe from e-mail newsletters, magazines, book-of-the-month clubs, perhaps even the ad-hoc committees you’ve joined recently. Try the ‘unsubscription’ for three months; at the end of those 12 weeks, you can re-up if you want to!”

2. Block out your time and prioritize. Ask yourself this: How much time do I really spend each day clicking through e-mails and making my to-do list? The answer is probably a lot. When you spend your day making giant to-do lists or flagging “urgent” e-mails, you’ll never get any real work done. Instead look at your day and figure out where you have blocks of time to really focus and engage on what needs to be done.

Time blocking and prioritization are two important keys to daily productivity, says Womack. Look at your to-do list, figure out where you have blocks of time to act on those items, and then prioritize. “I keep my defined ‘work’ actions to 15 to 30 minutes each,” he says. “These are the ‘chunks’ of time I can use to stay focused, minimize interruptions, and work effectively.”

On that first day back after vacation, you might also designate specific “Interrupt Me” times during the day for the first couple of weeks of the year. This lets people know that you’ll be working “head down” for larger blocks of the day and encourages them to “think-bunch-interrupt” so you get more done at once, instead of getting interrupted multiple times per day.

3. Change how you manage e-mail. The moment you click on your inbox, your focus goes and your stress grows, as you proceed to delete, respond, forward, and file the messages you find there. You see names and subject lines and suddenly your mind starts racing; all you can think of are the latest projects, the “loudest” issues, and the high-priority work that shows up. If you’re not careful, all you’ll do all day is manage your e-mail.

Rather than simply flag e-mails that require action, use the subject lines to catalog and organize them, suggests Womack. For example, you might put “Follow-up Call” in the subject line of an e-mail about a meeting you just had with a client. Also, don’t look at your e-mail unless you have a block of time to devote to prioritizing them and responding to them. When you are going through your e-mail, use subject lines to catalog them and organize them so that you’ll easily be able to go back to less urgent e-mails later on.

4. Take technology shortcuts. Womack writes about a client of his who easily wasted over three hours a week organizing her e-mails into the 300+ folders she had down the left-hand column of her Microsoft Outlook. And those three hours didn’t include the time she knew she’d have to spend catching up—putting most of her 7,000 inbox e-mails in those folders! Womack shared with his client a few specific features (rules and search folders) of Microsoft Outlook that would enable her to cut down considerably the time she spent organizing her e-mails.

“My client now spends less than an hour a week filing her messages,” says Womack. “And while an e-mail system is what worked for her, practically every kind of software you use daily has tricks and shortcuts that once implemented could save you a lot of time. Sit down with those who can teach you more about these systems. The more you fully understand the tools you use the easier it will be to learn even more about their features and how to use them to your advantage.”

5. Break inertia. Ever watch a freight train start to move? That first forward jolt takes the most energy; keeping the train rolling is much easier. Do some small things to get rolling on getting caught up at the beginning of the year. Then pace yourself. You’ll probably find it’s much easier to keep rolling along at a comfortable clip.

“We build up such a sense of dread that what we have to do seems insurmountable,” explains Womack. “Once you get started with something small and manageable, you almost always realize ‘Hey, this isn’t so tough after all.’ And soon you find that you’re making real progress—and it feels good.”

6. Keep your BlackBerry out of bed. Womack writes about a client who listed “Check e-mail on Blackberry (in bed)” as part of his daily morning routine. Note that he didn’t do anything about those e-mails while still in bed. He waited until he was commuting to work (he had a 40-minute train ride to the office each day) to start taking action. Then, he said, he rushed through his morning worrying about the e-mails he had read in bed.

“Together, he and I designed a five-day experiment during which period he would leave his mobile device in another room and use an alarm clock to wake up instead of his phone,” says Womack. “He would shower, dress, eat breakfast, and then check e-mail on his train ride to work. Initially, he expressed concern that he might miss the ‘thinking about what I have to think about’ time he had built in to the early part of the day, but he was willing to give the experiment a try.

“When I called him the following week, he had good news,” Womack continues. “The experiment had worked. He was less stressed and was using his morning more productively. This change in his routine gave him a higher quality of life with less stress and increased productivity—one he didn’t know was possible without falling behind in his work.”

7. Always be prepared for “bonus time.” This is a great strategy for increasing productivity throughout the year, but it will be especially helpful in the days following your holiday vacation (or any break). Bring small chunks of work with you wherever you go. Then, while waiting for a meeting to start or for a delayed flight to depart—Womack calls these unexpected blocks of free time “bonus time”—you’ll be able to reply to an e-mail or make a phone call. In other instances, you might have enough time to review materials for another meeting or project you are working on. If you’re prepared, you can also confirm appointments, draft responses, or map out a project outline.

“I can promise you that sometime during the next month, someone is going to arrive late for a meeting with you, cancel a meeting, or otherwise keep you waiting,” says Womack. “When that inevitably happens, you can look over your to-do list and pick something—anything—to work on.”

8. Reduce meeting time lengths. If meetings at your organization are normally given a 60-minute time length, start giving them a 45-minute time length. You’ll find that what you get done in 60 minutes you can also achieve in 45 minutes. You’ll also gain 15 extra minutes for each meeting you have.

“Usually, we fill the time we expect to fill,” says Womack. “Give yourself less time and you’ll get it done in less time. The shorter time frame really gets you focused. All that extra time will really add up and provide you with more time to work toward your goals.”

9. Figure out what distracts you. It can be extremely helpful to discern exactly what it is that gets in the way of your focus. Identify what is blocking your ability to give all of your attention to what needs your attention. Is it the constant ding of e-mails popping up in your inbox? Is it employees or colleagues who need “just a minute” of your time? Once you have this inventory, you can begin to make subtle changes so that you wind up getting more done, in less time, at a higher level of quality.

“I look for what I call the ‘big two’ when I’m coaching clients,” says Womack. “Together we uncover just two common interruptions or distractions that are getting in the way of their getting more important work done each day. My goal is to minimize the kinds of distractions in my clients’ work world that can easily pull them away from doing the meaningful, important, prioritized work they need to get done.”

10. Divide your projects into small, manageable pieces. Take one step at a time and don’t worry about reaching the ultimate goal. Make use of small chunks of time. In fact, a great way to approach this is to break the yearly goals down into quarterly goals. Now that you’re back, there are X number of weeks left in the first quarter. If you worked on a goal only two hours each week (perhaps over four 30-minute sessions) you’ll have a total of X hours to invest in that goal. Set milestones, decide actions, and make progress faster.

11. Identify the VERBS that need attention. (And here’s a hint: Smaller is better.) Organize your to-do list by verbs in order to manage your productivity in terms of action, delegation, and progress. Actions such Call, Draft, Review, and Invite are things that you can do, generally in one sitting, that have the potential to move the project forward one step at a time.

“If your to-do list has ‘big’ verbs—by which I mean verbs that are mentally demanding or longer term in nature such as plan, discuss, create, or implement—replace them with action steps to just get started,” says Womack. “That is, pick ‘smaller’ verbs, by which I mean verbs describing tasks that are easier to start and faster to finish. This will save you time and reduce the sense of overload you’re feeling.”

12. Learn to delegate clearly (much, much more clearly). Come to terms with the fact that you can’t get it all done yourself. Identify exactly what needs to be done and by when. Over-communicate and (if you need to!) track what you have given to whom.

“Check back weekly with your ‘Waiting on…’ inventory and follow up with people who you think may wind up falling behind,” urges Womack. “Be relentless. After all, if the people you delegate to aren’t productive, you won’t be productive either.”

13. Hold yourself accountable with end-of-day notecards. At the end of each day, for the first 20 or so workdays of January, write down (on a 3x5 notecard) basic things about each day: Who you met with. What you completed. Where you went. What you learned. At the end of the month, you can use this “inventory of engagement” to identify what you want/need to do more (or less!) of.

“It is essential for you to be conscious of how much work there IS that you have taken on,” says Womack. “When you see how much you ARE doing—or how little of the right things—you will be motivated to ‘get better.’ This activity is a great way to hold yourself accountable and make sure you’re really doing the things that help you make the most of your time.”

14. Implement a weekly debrief. Take time after every five-day period to stop, look around, and assess where you are in relation to where you thought you would be. Look at three key areas: 1. What new ideas have emerged? 2. What decisions need to be made? 3. How do I track this information?

“Not only does the weekly debrief help you hold yourself accountable, it allows you to course-correct if necessary,” notes Womack. “Things usually don’t go the way we expect them to, so these weekly debriefs give us the opportunity to ask ourselves, Does this still make sense? And if not, what does?”

15. Forecast your future. Open your calendar to 180 days from today. There, write three to four paragraphs describing what you’ll have done, where you’ll have been, and what will have happened to your personal/professional life by then. This kind of “forecasting” is good to do from time to time, and by spending ten or so minutes at the beginning of the year thinking about the next six months, you’ll put your goals into action.

“What we think about is what we do,” says Womack. “Identifying what we’d like to experience is the first step in developing the habits and actions that move us closer to our goals. That ten minutes is the starting point in moving off the ‘thought trails’ that force you into thinking what you’ve always thought—and doing what you’ve always done.”

          “There’s a reason we’re so drawn to New Year’s resolutions,” says Womack. “On a deep, fundamental level we want to get better and better, both on the job and off. There is no reason to remain mired in frustration and struggling to catch up. Life can be a wonderfully exciting journey, and it can start whenever we want it to start. January of 2012 is as good a time as any.”

About the Author:

Jason W. Womack, MEd, MA, provides practical methods to maximize tools, systems, and processes to achieve quality work/life balance. He has worked with leaders and executives for over 16 years in the business and education sectors. His focus is on creating ideas that matter and implementing solutions that are valuable to organizations and the individuals in those organizations.

Author of Your Best Just Got Better: Work Smarter, Think Bigger, Make More, Jason shows that working longer hours doesn’t make up for a flawed approach to productivity and performance. Entrepreneurs need to clarify their habits, build mindset-based strategies, and be proactive. Womack’s signature workplace performance techniques offer specific strategies to consistently and incrementally improve performance. For more information visit www.womackcompany.com.


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