HopStop (http://www.hopstop.com), a popular location-based service and leading provider of pedestrian navigation, launched a new SMB ad program to offer local merchants, tourist attractions and event organizers in New York City free geo-targeted advertising. Local businesses and event planners throughout the five boroughs can sign up for a complimentary advertising campaign to include 12,500 free ad impressions (valued at $250). The ads will be able to run over the course of 30 consecutive days on HopStop.com to help drive targeted foot traffic to their brick-and-mortar locations.
SMB owners can use an easy, self-service platform on HopStop.com to create, preview, submit and monitor the performance of their free geo-targeted ads. To create their ad, a local SMB simply needs to submit its business name, street address/neighborhood, company logo/image and its website address; and HopStop will do the rest. The geo-targeted ads will appear within HopStop’s direction results whenever a HopStop user searches for directions within the merchant’s local neighborhood.
There’s no deadline to sign up for the free offer, and the program will expand to other major cities, and to mobile, soon after its initial launch. There will also be a paid version of the program available for those local businesses who wish to continue advertising on HopStop after the free trial.
SMBs can sign up once for the free advertising offer, and when they do they’ll also receive a free direction link to post on their website which (when clicked upon) will provide customers with HopStop-powered directions to their business or local event. In order to qualify for HopStop’s free geo-targeted local advertising program, businesses simply need to post the free HopStop direction link on either their main website or mobile website.
To get started and to find out more information about the program, businesses can visit http://www.hopstop.com/localads. HopStop partnered with Enriched Media to power the self-service aspect of this new local ad program.