Seminar Marketing: How to Choose a Mailing House That Will Save You Time, Effort & Money
by Mike Kaselnak
Seminar Marketing is the quickest way to grow your business. It allows you to do a face-to-face, credibility-building meeting with 40, 50, 100 and even 1000 prospective customers at a time.
In fact, in the last 8 years, financial advisors and business owners that were making $50,000 per year saw their incomes soar to over $1 million a year.
But the market has changed drastically.
How the Seminar Marketing Business Has Changed
Five years ago, you could get a 2% response rate for a financial seminar mailing. Today you are lucky to get a quarter of that. Why?
Because the same mailing houses have been sending the same mailer, with the same headlines and the same bullets for years. The people getting these invites are simply throwing them away. That means your profits are going into the dumps!
Now, don't get me wrong.
I highly recommend that you utilize seminars in your marketing mix, regardless of your profession. However, if you want to build a highly profitable 6 or 7 figure income professional practice using seminars, then you must spend some time picking the right mailing house to send out your seminar invitations.