SMB Press Release

Defender Direct rolls out new HVAC division in Cincinnati

DEFENDER Direct, Inc., a national leader in customer acquisition for residential security and home entertainment services, has expanded into the residential heating and cooling business. True Energy Smart Air, a wholly owned division of DEFENDER Direct, is a full-service contractor selling residential Carrier heating and cooling systems, and servicing all brands of home heating and cooling equipment.

The decision to expand into the HVAC industry reflects DEFENDER Direct’s commitment to provide homeowners with integrated solutions encompassing security, digital communication/entertainment and home comfort solutions. “Throughout the nation, homeowners are staying in their homes longer, yet they don’t want to compromise on proven technologies that can make their homes more secure and comfortable,” stated Bob Keck, vice president, business development for DEFENDER Direct.

In affiliating with a HVAC manufacturer, DEFENDER selected Carrier because of its commitment to innovative, high-efficiency comfort solutions. “Since its founding in 1998, DEFENDER has maintained a relentless focus on affiliating with top brands serving homeowners. Our decision to become a Carrier dealer reflects our commitment to aligning with the industry’s leaders,” said Keck.

Offering one-of-a-kind customer service solutions has been an integral part of DEFENDER’s growth in the home services market. The company will continue this tradition as it expands into HVAC by offering free access to home energy specialists 24/7 and handling the rebate claims process for new customers. “DEFENDER will handle the paperwork and documentation involved in securing rebates offered by Carrier. Our goal is to make the process of upgrading seamless, convenient and affordable for homeowners,” Keck said.

True Energy Smart Air employs NATE-certified professional energy technicians to install and service home comfort systems. NATE – North American Technician Excellence – is the HVAC-industry leader in testing and certification of technicians. “Today’s heating and cooling systems demand individuals with the proficiency to ensure that home comfort systems are properly sized, installed and maintained so that the homeowner is assured of optimal energy efficiency and peak operating performance,” Keck added.

While initial True Energy Smart Air locations are located in Cincinnati and Louisville, the company plans to expand throughout the Midwest and beyond in 2012.

About DEFENDER Direct, Inc.
Since its inception in 1998, DEFENDER has emerged as a leading dealer for a prestigious portfolio of security and digital communication brands including ADT, GE and DISH Network. The company recently broadened its portfolio of residential service offerings with the addition of an HVAC product, True Energy Smart Air, and a home water systems product, True Blue Water Solutions. DEFENDER Direct’s Outsourced Sales Center Division also continues to use its sales force expertise to improve lead acquisition for outside clients. DEFENDER employs more than 1,700 individuals in 50 states with over 120 branch offices nationwide. In September 2011, DEFENDER was named 194 on the InformationWeek 500, an annual listing of the nation’s most innovative users of business technology.
  

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SearchPath HCS Turns Profitable for Fiscal 2011

     Strong 4th Quarter Pushes SearchPath HCS to Profitability

CLEVELAND, Ohio, Sept. 30, 2011 (GLOBE NEWSWIRE) -- SearchPath HCS Inc.

(Pink Sheets:SRCP), announced that after five consecutive years of losses, the company has turned a profit for fiscal year 2011. "Although the profit was just $35,600, when compared to a loss of $190,882 in 2010, it is evidence that our continued focus on increasing revenues and reducing operating expenses, down by 53% this year over last, is validating our strategy and platform," said Tom Johnston, CEO of SearchPath HCS.

Revenues were just below 2010 levels at $853,720, but royalty revenues continued to improve, up 8% year over year. In addition, corporate placement fees showed an 89% year over year growth reflecting the continued strengthening of the search and recruitment marketplace. For the first eight months of 2011, compared to the first eight months of 2010, the top 20% of SearchPath offices showed increased revenues of 35%.

"Since our inception in 2005, we have continued to refine our offering to reflect the changes in our marketplace. We are committed to building a world class organization and to relentlessly pursuing top talent for our clients in most industries and functions around the world,"

Johnston continued, "Our techniques and marketing approach, reflected in the launch of a worldwide branding strategy, are built on leveraging industry specific relationships and identification of the top passive candidates. During the last 12 months, we have eliminated 24 underperforming offices and anticipate a further reduction as we continue to refine our offering and raise the bar for participation in our organization."

"The unemployment rate for our target candidates is just 4.3%."

"The unemployment rate for our target candidates is just 4.3%. Our goal for 2012 is to capitalize on this market for high quality, high impact candidates. The emphasis on growth and job creation will escalate the needs for our services and also fuel the acquisition of new franchise owners."

About Search Path HCS, Inc.

SearchPath HCS, Inc. is a rapidly growing human capital solutions firm and the parent company of SearchPath International, Inc. (SPI) www.searchpath.com. SPI is a U.S.-based talent acquisition professional services firm, with 69 signed franchise agreements, domestic and international. Founded in 2005, SPI's goal is to become the premier, vertically-integrated provider of talent acquisition professional services in the world. In addition to being a stand-alone talent and acquisition services firm, SPI is also a franchisor of its business that has redefined the way clients do business with recruiters by implementing a client-centric approach that combines proven industry best practices and revolutionary concepts.

Safe Harbor Statement

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of the Company and SPI set forth herein and those preceded by or that include the words "believes,'' "expects,'' "given,'' "targets,'' "intends,''

"anticipates,'' "plans,'' "projects,'' "forecasts'' or similar expressions, are "forward-looking statements". Although the Company's management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause the Company's future results to differ materially from those anticipated. The Company assumes no obligation to update any of the information contained or referenced in this press release.

CONTACT: SearchPath HCS, Inc.

         Investor Contact
         Matthew Narens
         216-912-1500 x270
         mnarens@searchpath.com

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Belden to Do LinkedIn Presentation for Spalding University Alumni

LOUISVILLE, Ky. – Sept. 29, 2011 – Christy Belden, the Vice President of Media + Marketing at LeapFrog Interactive, will give a presentation as part of the Spalding University Alumni Reunion. The presentation, “LinkedIn 101: How to Market Yourself, and Your Company, Online,” will take place on Friday, Oct. 7 at the Egan Leadership Center Lectorium on Spalding University’s campus. The program will run from 5 to 6 p.m., with a reception from 4:30 to 5 p.m.

The majority of the presentation will be done within the LinkedIn social media property, so the audience will be able to follow Belden’s real-time changes. Belden will discuss the importance of LinkedIn and provide tips on how to optimize your personal online profile. Once the presentation is complete, participants will be able to optimize their LinkedIn profiles for career advancement or networking purposes.

Belden will also cover how to use LinkedIn to further the reach of your business. By using the LinkedIn Jobs feature, she will demonstrate how to use LinkedIn for recruitment purposes. She will also demonstrate how to use LinkedIn as a powerful tool to promote your business and to generate leads.

“I think it’s great that Spalding University organized this presentation for its Alumni. LinkedIn is an extremely valuable resource that helps in job prospecting and building your network. I am going to discuss how these business professionals can use LinkedIn to its utmost potential; most of it can be done without a paid subscription,” said Belden.

LeapFrog Interactive is a full-service digital marketing agency headquartered in Louisville, Ky.

Christy Belden has 11 years of experience in marketing, including PPC, SEO, social media, email, mobile, and traditional. She continues to build a deep well of experience and is always in-touch with the trends and strategies that provide a solid return on investment for clients.

The event is open to Spalding University alumni, staff and faculty. If you would like to attend, register at www.spalding.edu/reunion.

More information is available on the LeapFrog Interactive blog.

About LeapFrog Interactive

LeapFrog Interactive is a digital agency with an integrated philosophy. LeapFrog helps clients engage with customers according to their own individualized relationship with the brand. Agency services include a full spectrum of strategies and executives from brand creation to campaign integration to metrics analysis. With offices in Louisville, Boston and Cincinnati, LeapFrog Interactive works with clients from coast to coast, including Sun Tan City, McGraw-Hill, Sutter Home, Tommy Hilfiger, Graco and Texas Roadhouse. For more information, please visit www.leapfroginteractive.com.

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