SMB Online: Marketing Advice from Deluxe CorpTuesday, December 14, 2010
Posted by John Beagle
Smart Online Marketing Advice for SMBs
How to get maximum results with limited SMB resources
This year, 2010 saw a large increase in SMB owners bringing themselves online. In fact, an October 2010 survey from the National Small Business Association (NSBA) found that 84 percent of small business owners surveyed have a website. However, determining efficient online marketing tools is still a challenge.
Minnesota-based Deluxe Corp. (NYSE: DLX) has been serving small businesses for over 95 years, continuously evolving to meet the changing needs of their customers. Throughout the last decade, the company has consistently ensured that small business owners have access to easy-to-use and affordable products and services. Dave Hemler, president of small business solutions for Deluxe Corporation, offers the following advice for those with limited marketing resources in the business year ahead:
· If you have $1000 – Consider establishing a professional website with a service provider that will not only host your site, but also help you with the design and upkeep. See Deluxe’s Small Business Solutions for options.
· If you have $500 – Have your logo redesigned by a professional, so that it works in both the physical and the digital world. They can provide you with multiple versions so you can choose what you want and work with you to fine-tune your logo until it’s perfect. Online services such as www.logomojo.com have affordably priced packages for logo design.
· If you have $250 – Invest in services that will help you maximize the impact your website is having. SEO tools or search marketing services are great ways to help you understand the ROI of your online investments.
· If you have no budget, but have an hour – Spend your spare time exchanging information with your fellow entrepreneurs on online communities, or familiarize yourself with social network platforms (Facebook, Twitter, Foursquare) to drive traffic to your website.
About Deluxe Corp.
Through its industry-leading businesses and brands, Deluxe Corporation helps small businesses and financial institutions attract and retain customers. In addition to its personalized printed products, the Company offers a growing suite of business services, including logo design, payroll, web design and hosting, business networking and other web-based services to help small businesses grow. The Company also sells personalized checks, accessories and other services directly to consumers. For more information about Deluxe, visit www.deluxe.com.
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