Five Reasons Your SMB Should Never Stop Advertising

Wednesday, January 23, 2008
Posted by Brawlin Melgar

Learn from the biggest companies. The same reasons you see ads for Burger King and McDonalds are the same reasons your company should be advertising it's products and/or services. Here are my top 5 reasons you could always advertise your SMB.

1) Every day a customer see your ad they see your competitions

There's a reason for why the most well known companies spend hundreds of millions annually on advertising, they want to out do their competition. Even if everyone already knows your product name, you have to keep it in front of your customer base as often as possible. Every day the average person doesn't see an ad for a Ford or they saw one for a Toyota.

2) Product Name association, Company Name recognition

When a customer needs a product you sell, you want your product name to be associated and your company to be recognized.

You need to advertise in a number of venues to start to get any name association to your product. Even if your name says what you do, like or Hollywood Video Store, you need to keep your name in front of as many people as possible.

3) With Google and the internet, customers are doing more research

No one wakes up and saying they need a new widget, then immediately heads to the store and one on the spot. Customers  look around, study the market and often 'Google' or research before settling on something that will cost more than $50.

4) Customers are dynamic, they come and go

This applies to local advertising, national advertising, any advertising. Old customers may leave town, leave a job and new potential customers into town or fill a job. Stay in front of the crowd; keep your adverting program up to date and relevant to new customers.

5) Your customer base evolves

What worked last year, might not work this year because your customer base may be changing. It took my SMB several years to switch from yellow pages to the web because my customer base was not ready for the web.

Today is different. More and more, new customers are finding us on the web. So we need to be there in addition to all the traditional advertising mediums.

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